A significant portion of our customers' inquiries revolve around ways to improve the condition of damaged hair at home. DIY treatments, effective masks, and the best oils and serums become particularly enticing when dealing with brittle, dry hair in urgent need of help. When your clients ask you questions as pressing as they ask Google, be prepared with these answers:

Q: How do I treat damaged hair?

A: Damaged hair is a surprisingly common and recognized issue, especially since Vogue featured it in a tip article. If prevention of damage hasn't been successful, the hair's cuticle layer may have been compromised, losing its ability to close. Continued stress causes these cuticles to become brittle and eventually partially or fully detach.

Chemical treatments, environmental pollutants, and UV rays generate free radicals that break down the keratin bonds in hair. Initially, damage leads to loss of shine and softness, but with further damage, hair can lose strength and elasticity, resulting in breakage.

Professional-grade products are the only answer to this question (if the thought of cutting hair still scares you). Focus on recommending products that repair the hair's internal structures, especially its "armor," the cuticle layer. Once the cuticle layer is functioning correctly, you can begin to add moisture - and that moisture stays in the hair better.

Q: The best products for damaged hair?

A: Customers are aware that they can enhance hair health and cuticle function with modern, high-quality hair care products and salon treatments. Our understanding of hair structure and function has driven product development to a whole new level. Today's products can comprehensively care for hair: repairing from within and protecting from without.

Q: Best Shampoo for Damaged Hair?

A: Four Reasons Professional Bio-Molecule Repair® Shampoo is perfect for daily use, especially for those with dry and damaged hair. The shampoo features Bio-Molecule Repair® technology designed to repair internal hair damage, maintain cuticle function, and shield hair from external damage.

Key features of the shampoo:

-Maintenance – Mineral salts combined with biopolymers maintain hair moisture balance and prevent external and internal hair damage.

-Protection – Biopolymers shield hair, antioxidants prevent damage from free radicals, and apple acid balances hair pH, reducing hair damage.

-Repair – Amino acids act like small building blocks for hair. They help repair damage caused by dyeing or other chemical treatments, making hair stronger.

Usage: Apply shampoo to damp hair, massage gently, and rinse thoroughly. For best results, use regularly and pair with the same series conditioner.

Q: Best Conditioner for Damaged Hair?

A: Consider using Professional Bio-Molecule Repair® Treatment conditioner. It's specifically designed to repair and strengthen damaged hair.

Internationally acclaimed, Bio-Molecule Repair® Treatment contains Bio-Molecule Repair® technology that repairs hair protein structures and restores their elasticity. Use the conditioner regularly after washing for optimal results.

Q: Best Serum for Damaged Hair?

A:  Professional Bio-Molecule Repair® Serum provides intensive care for damaged hair. Apply a small amount to towel-dried hair, focusing on the ends, and leave it in without rinsing. The serum protects and strengthens hair, leaving it smoother and shinier.

Four Reasons Professional® Pure Bliss Hair Oil is a luxurious hair oil that moisturizes, adds beautiful shine, and makes hair silky soft. Its weightless formula effectively nourishes hair without weighing it down. With a delightful coconut scent, this oil is packed with hair-nourishing ingredients like argan, jojoba, and coconut oils. This versatile oil is suitable for detangling, treatment, and finishing hair. You can find this Hair Oil from our other website here.

Hope this helps!